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Ad agencies and minority students

Description: Deborah Wang reports that minority workers are underrepresented in the advertising industry. Wang interviews Bink Garrison (President of Ingalls, Quinn and Johnson) about the lack of minority workers in the industry. Wang's report includes footage of workers in the offices of Ingalls, Quinn and Johnson (advertising firm). Wang reports that Ingalls, Quinn and Johnson is participating in industry efforts to attract students into the industry. Wang notes that the Ad Club at English High School teaches students about advertising. Wang reports that Ad Club students wrote and acted in a public service announcement last year. Wang's report includes footage of the public service announcement produced by the Ad Club. Wang's report also features interviews of Pam Piligian (Ingalls, Quinn and Johnson) and students working in the Ad Club. B-roll follows of workers at the offices of Ingalls, Quinn and Johnson, interiors of the lobby, closeups on advertisements.
1:00:13: Visual: Footage of white workers in the offices of Ingalls, Quinn and Johnson advertising agency. Deborah Wang reports that most of the workers at the Ingalls, Quinn and Johnson advertising agency are white. V: Shots of workers discussing projects and working at their desks. Footage of Bink Garrison (Ingalls, Quinn and Johnson) being interviewed by Wang. Garrison says that Ingalls, Quinn and Johnson is typical of the advertising industry; that it is hard to break into the advertising industry. Shot of a young African American male working on a project at Ingalls, Quinn and Johnson. Footage of Garrison saying that talented minority students do not often choose to enter the advertising industry because entry-level salaries are low. Wang reports that minority workers are underrepresented in the advertising industry. Wang reports that the Ad Club at English High School teaches students about advertising and the advertising industry. V: Footage of white and minority students working on ads and discussing projects at the Ad Club. The students are in a classroom. Wang reports that students from the Ad Club wrote and acted in a public service announcement last year. V: Footage of the public service announcement about the importance of a high school diploma. Footage of an African American male student and an African American female student practicing lines for another public service announcement. Footage of Pam Piligian (Ingalls, Quinn and Johnson) saying that the students will be producing public service announcements for radio this year; that the kids are enthusiastic about the project. Footage of Michelle Wilcox (11th grade student) saying that the advertising projects allow her to express herself and her opinions. Wang reports that the advertising industry is trying to recruit minority workers through efforts like the Ad Club; that the industry is working to provide internships and mentors to students. Wang notes that the industry leaders hope that a few of the students will end up choosing a career in advertising. V: Footage of Garrison saying that the program introduces students to the industry; that the program allows students to become acquainted with the business world. Shots of minority students in the Ad Club.
Collection: Ten O'Clock News
Date Created: 05/01/1989

Imani Institute

Description: Deborah Wang reports that 86 African American students attend the Imani Institute, a private school where students learn about their African heritage. Interview with institute director Ozzie Edwards, who says that parental involvement is key to a child's academic success. He adds that the students learn to be proud of their heritage. The school is housed temporarily in the Elliot Street Congregational Church. Many students formerly attended Boston public schools and area Catholic schools. Interview with President of the Parents' Council, Sadiki Kambon, who says that many African American students are not receiving a good education in the public schools. The Imani Institute needs to raise additional funds in order to make it past its first year.
1:00:11: Visual: Footage of four young African American female students stepping out of a car onto a sidewalk. The girls are dressed in school uniforms. Shots of students in uniforms gathered outside of the Elliot Congregational Church in Roxbury. Shot of an African American boy looking out of a window of the building. Deborah Wang reports that the Imani Institute is not a traditional parochial school. V: Footage of African American schoolchildren gathered in an auditorium. The students sing "Lift Every Voice." Shots of individual schoolchildren. Wang reports that a school assembly is held each morning; that each class has a Swahili name. Wang notes that the students recite a pledge about their African past. V: Footage of the schoolchildren at the assembly saying together, "We are the African people." Wang reports that there are 86 African American students at the Imani Institute; that the students learn about their African heritage. V: Shots of Imani students standing in a classroom; of students sitting in an assembly; of individual schoolchildren. Footage of Ozzie Edwards (Director, Imani Institute) saying that the school gives students a sense of pride about their heritage. Shot of a handwritten sign for the fourth grade class known as "Anika." Footage of an African American female teacher working with students in a classroom; of students working at desks. Wang reports that many of the educational concepts behind the Imani Institute date back to the 1960s; that these educational concepts are becoming more popular with parents. Wang notes that many parents believe that public schools are in crisis. V: Footage of Edwards saying that there are problems with the education of African American children. Edwards says that African American children are not achieving the level of education of other groups. Wang reports that many Imani students are former students of the Boston Public Schools; that some are former students of the African American Catholic school St. Francis de Sales. Wang notes that the St. Francis de Sales school closed over the summer. V: Shot of the exterior of the former St. Francis de Sales school building. Shot of an African American female teacher with young students in a classroom. The students sit in a circle on the floor. Shots of the students. Wang reports that parents of students at the Imani Institute have insisted on having input on the education provided by the school. V: Footage of Sadiki Kambon (President, Parents' Council) saying that many parents decided that the Imani Institute was the best place for their children; that the public schools are not providing a good education. Footage of Edwards saying that parental background and involvement are critical to a child's success in school. Edward says that parents need to be interested in their child's education; that parents do not have to be well educated. Shots of older students in a classroom with an African American male teacher. Shots of the teacher and the students. Wang reports that the school has no permanent home; that the school is housed temporarily in the Elliot Congregational Church. Wang notes that the Imani Institute must raise an additional $60,000 in order to make it past the first year. V: Shots of Imani students leaving the morning assembly.
Collection: Ten O'Clock News
Date Created: 09/12/1989