Description: Footage for a story on the commercialization of cartoons and the link between cartoons and toys. Interiors of a toy store with closeups on individual toys, especially action figures. Shots of shoppers in the story, a child with her grandparents. Interview with shopper, Virginia Bernard, on toys, TV and how she buys her granddaughter toys from shows she doesn't actually like. Several takes of each section of reporter stand up. Interview with psychiatrist from Beth Israel Hospital and Harvard Medical School about the link between cartoons, toys, and the effect on children.
Collection: Ten O'Clock News
Date Created: 02/18/1985