Steve Herrell's Ice Cream, Northampton

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Description: Northampton business district, storefronts, traffic. Steve Herrell's Ice Cream entrance on Old South Street. Inside people of all ages eat cones and cup servings. Player piano keys move up and down, roller rewinds. Children lick spoons. Hanging basket of bananas. Customers wait in line. Servers scoop from five-gallon containers. Close-up on surface of pink flecked ice cream. Ice cream being squished with “mix-ins.” Steve Herrell shows inside of walk-in freezer with fresh batches lining shelves.