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Unaired Dukakis ads

Description: Two advertising consultants to Dukakis presidential campaign lament the decisions about which political ads were used and not used. Examples of unaired ads.
Collection: Ten O'Clock News
Date Created: 12/15/1988

Making of a Dukakis ad

Description: Barry Kaplovitz suggests script for a Dukakis presidential campaign ad, which is simulated with file footage, voice-over and rolling font. Also, actual Dukakis ad on the political packaging of Bush.
Collection: Ten O'Clock News
Date Created: 10/04/1988

Dukakis: a closer look (part 1)

Description: Four colleagues of Michael Dukakis from his early political career discuss his hometown roots. Brookline environs. Young Dukakis visuals from early campaigns. '65 legislature photos Dukakis and Bulger.
Collection: Ten O'Clock News
Date Created: 02/08/1988

Joe Malone, underdog

Description: Joe Malone, challenging Edward Kennedy for Senate seat, is little known and at fundraising disadvantage. He charges incumbent with taking Mass. for granted. WALE talk radio, Fall River. Campaign ad.
Collection: Ten O'Clock News
Date Created: 09/29/1988

Likability of a candidate

Description: Steve Stark analyzes likability, or lack thereof, of Dukakis as presidential candidate. People like his ideas but find him without charisma. Examples of positive campaign ads f/Kennedy,Eisenhower,Reagan.
Collection: Ten O'Clock News
Date Created: 10/25/1988

Stephen Holt for State Senate

Description: Dorchester candidate for State Senate, Stephen Holt, opposes incumbent William Bulger, whom he accuses of abuse of power and misuse of stationery for re-election campaign. B-roll of Holt.
Collection: Ten O'Clock News
Date Created: 09/06/1988

Elizabeth Dole in Boston

Description: Elizabeth Dole speaks in Boston on behalf of Robert Dole's presidential campaign. Regarding opponent George Bush, she takes softer approach than husband's sharp attacks. Political ads.
Collection: Ten O'Clock News
Date Created: 03/02/1988

Dukakis' approach to budget

Description: Comments on Dukakis' approach to budget. He is cautious, refusing to specify in advance need for new taxes. Pro & con on proposed state cigarette tax. Hale Champion. Debate clip with Jackson in San Francisco.
Collection: Ten O'Clock News
Date Created: 05/26/1988

Electoral vote count

Description: Network news and staff from Dukakis and Bush campaigns talk about state by state electoral vote count projections, and strategy for the remaining time in campaign. Dukakis bowling.
Collection: Ten O'Clock News
Date Created: 10/17/1988

Pierce and state budget

Description: House members on minority leader Steven Pierce's debate on state budget & Republican damage to Dukakis' fiscal management reputation. Tom McGee, Lucile Hicks, Charles Flaherty, Robert Marsh.
Collection: Ten O'Clock News
Date Created: 05/27/1988